Grupo RBS Evolves Into Major Brazilian Communications Group

Maurício Sirotsky Sobrinho founded the Brazilian media conglomerate Grupo RBS in 1957. It’s now a giant communications group with a wide range of subsidiaries across multiple industries. Its main businesses are broadcasting, publishing, and logistics. It is headquartered in Porto Alegre, Rio Grande do Sul, and employs over 6,000 people.

In 1986, its founder passed away. His son, Nelson Sirotsky, became the new chief executive officer. His son, Eduardo Sirotsky Melzer, is now the chairman of the board of Grupo RBS. Its last reported annual earnings were R $1.38 billion.

Grupo RBS opened its first broadcast TV network in 1969. It now owns RBS TV, TVCOM (only in Florianópolis), and OCTO OC. The first newspaper was acquired in 1970. It now has newspapers across Brazil including Pioneiro, Zero Hora, Diário Catarinense, A Notícia, Jornal de Santa Catarina, and Diário de Santa Maria.

It entered the radio industry in 1973. Grupo RBS live radio channels now include Farroupilha 680 AM, CBN Porto Alegre 1.340 AM, Atlântida Caxias do Sul 105.57 FM, Atlântida Pelotas 95.3 FM, Atlântida Blumenau 102.7 FM, and Atlântida Criciúma 97.3 FM. In total, Grupo RBS owns 24 radio stations.

RBS Grupo is increasingly focused on supplying digital media on the internet. It has numerous online portals that report news, sports, traffic, and entertainment. It also has specialized e-commerce platforms. Its online presence includes Hagah, ClicRBS, Guia Da Semana, Hi-Mídia, Wine Vinhos, Grupo. Mobi, Pense Carros, and Pense Empregos, reports by meioemensagem.com

It owns a book publisher, RBS Publicações, a record company, Orbeat Music, and a logistics firm, Vialog. It also operates a trust named after its founder, Fundação Maurício Sirotsky Sobrinho.

Over the years, RBS has used its reach to improve the lives of people in Brazil. In June 2003, Love is the Best Inheritance, Take Care of the Kids was launched. This institutional campaign stresses the importance of society taking care of children and teens. In 2012, Education Needs Answers was launched. The campaign looks to improve primary education across Brazil with a focus on Santa Catarina and Rio Grande do Sul states. The campaign includes advertising, editorializing, and partnering with government and civic-minded individuals.

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