As the new CEO of Papa John’s, Steve Ritchie is determined to stake out the differences between the pizza he is selling versus “all the others.” In a recent interview, Ritchie said a lot of people don’t know that Papa John’s is the only major pizza delivery service that never makes its pizza crust from frozen dough. It’s “fresh-raised” and baked right before delivery.
Steve Ritchie also wants millions of people to know that Papa John’s sauce is never made from tomato paste or tomato concentrate. Rather, this company sources vine-ripened tomatoes from California central valley farms that are fresh canned. That, along with six simple ingredients, makes for a vastly superior pizza taste and experience, he said.
Speaking of experience, Stevie Ritchie believes that building on customer experience with his firm will be a key to its long-term success. He said that customers want delicious pizza, but they also want their experience with the provider to be positive from the first point of contact to the last morsel is eaten.
To that end, Papa John’s is investing in technology like never before. It plans to have the most efficient ordering and delivery system in the industry. That includes super convenient online ordering via smartphone or home computer. Steve Ritchie said they have also bolstered their rewards program. He noted that Papa John’s was the first pizza delivery company to implement a rewards program.
Steve Ritchie has been with Papa John’s for 22 years. His first job was as a pizza delivery man for $6 an hour. In 10 years he worked his way up to owning his own franchise. He went on to be named the company’s Chief Operations Officer. Now as CEO he brings the experience of a man who knows the business from top to bottom.